Search Engine Marketing

Search Engine Marketing is the strategic process of developing a paid search engine campaign that can drive qualified traffic to your website in a cost effective manner.  Utilizing paid search and online ads, Kayne Interactive can provide your business with a customized, strategic marketing plan guaranteed to increase your prospect base.

Where SEO is limited to the search engines measure and weighting of your existing content to the relevancy of the keywords being searched, SEM provides a broader reach. SEM is based on a pay for performance model often referred to as paid search or pay-per-click. The ad impressions generated via the search engines are free with the advertiser only paying for traffic that actually visits the website.

Our approach at Kayne Interactive is to understand your goals, place a monetized ROI on each traffic unit, understand how that traffic translates into a lead, prospect, sale or conversion and deliver a marketing campaign that is held accountable for cost and profitability.

Google Ad Sense

Marketing your website may cost money but the traffic you generate can also produce advertising revenue. In addition to search engines, Google places their ads within what they refer to as their content network. Website owners are free to join the Google Content Network and place other companies advertising within their website through a program called “Ad Sense”. The website owner is then paid a commission on each click generated. Depending on your business goals and objectives this can be an ancillary benefit that creates value for your customer by directing them to a website offering an affinity product or service while creating additional revenue.

Google Analytics

Optimization isn’t complete if you can’t measure it, refine strategy and tactics and monitor performance on an ongoing basis. Google Analytics provides virtually real time statistical reporting and analysis on nearly every action that takes place within your website. It’s web based, standard with hosting and available 24/7/365 from any computer. At Kayne Interactive, we believe in complete transparency affording you the opportunity see first hand how your blog, social media network, content distribution, SEO and SEM are working collectively.

You’ll be able to review and run reports on:

• • • What websites are referring traffic?
    • What keywords are driving traffic?
    • Which search engines are performing?
    • The conversion percentage of visitors
    • Overall site traffic growth – by week, month or year
    • Which content is most popular with visitors based on page views
    • Where is your traffic coming from – city, state or country
    • Cost per click and cost per conversion for SEM campaigns